Will double headcount; lot of headroom for rising consumer base: Koo


Homegrown microblogging platform Koo is planning to double its headcount within the subsequent one 12 months because it considerably scales up its consumer base on the platform, particularly vernacular subscribers, its co-founder mentioned.

Chatting with PTI, Koo co-founder Aprameya Radhakrishna mentioned the platform with its present consumer base of 6 million has loads of headroom for progress.

“When people be part of Koo, they carry their followers as effectively, we do not have too many Bollywood people but, we do not have too many cricketers but. There are many politicians, writers…who will discover their distinctive causes to be on Koo as a result of we’re enabling native languages,” he mentioned.

Radhakrishna mentioned Koo is rising exponentially as persons are in search of methods to converse on-line in native languages with group members, and that the platform helps individuals categorical themselves of their native language.

“We need to hit 100 million downloads within the subsequent 12 months or so. It’s believable, a 20X progress may be very a lot potential, it relies on what all occasions result in it. There are lots of people who’re but to hitch Koo,” he mentioned.

Koo, which was launched final 12 months, has seen a large surge in its consumer base over the previous few months after Union ministers and authorities departments endorsed the homegrown microblogging platform following a spat with

Koo has about 60 lakh customers on its platform. Twitter, however, has 1.75 crore customers in India.

India stays a essential marketplace for Web like Fb, WhatsApp and with its giant inhabitants base and burgeoning Web adoption. The nation is the world’s second-largest telecom market and the largest shopper of information.

To maintain tempo with speedy progress in each customers and utilization, Koo is seeking to not less than double its headcount from about 75 professionals at present over the subsequent 12 months, he added.

“We’re aggressively hiring, particularly for the engineering staff as a result of each thought, all the things we need to do on product, boils right down to engineering efforts. We wish the perfect of engineers in India to work with us,” Radhakrishna added.

He mentioned the corporate is recruiting expertise throughout totally different capabilities together with Android, iOS, machine studying, and high quality assurance and testing amongst others.

The rival can be endeavor a slew of initiatives amid the lethal second wave of COVID-19 pandemic, to make it simpler for individuals to search out leads for hospital beds, oxygen cylinders and different sources.

It can quickly enable potential plasma donors to sport “badges” on their profile footage for elevated visibility, and a brand new function can be within the offing that might notify customers about vaccine availability.

Requested how Koo is cracking down on misinformation round COVID-19, Radhakrishna mentioned the platform has a sturdy reporting system in place to take care of such content material.

He added that customers can flag content material that they assume is inaccurate or inappropriate, and Koo deploys automated instruments in addition to handbook intervention to deal with such content material.

“Our job is to ensure that individuals speaking about COVID and people in search of data round COVID can discover one another. It isn’t our job to push down content material to anybody, however giving choices…useful across the COVID interval…Our objective is to get individuals who use Koo to entry the fitting data,” he mentioned.

(Solely the headline and movie of this report might have been reworked by the Enterprise Customary workers; the remainder of the content material is auto-generated from a syndicated feed.)

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