Mercedes-Benz rejigs gross sales, advertising unit; appoints new advertising head

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German premium automobile maker, on Wednesday rejigged its gross sales and advertising unit and introduced in Pradeep Srinivas as head of the advertising and buyer providers, changing the incumbent Amit Thete.


Srinivas will probably be taking the duty of promoting and buyer journey from Might 17, India mentioned in a press release.



He was earlier helming the corporate’s e-commerce, information administration and system features. In his new place, he will probably be answerable for managing India’s Car Preparation Centre (VPC), outbound logistics and vendor inventory administration, it mentioned.


Thete will probably be shifting to move the gross sales operations, the corporate mentioned, including that the brand new position of gross sales operations will probably be a major catalyst for Mercedes-Benz’s future development and buyer centricity.


Santosh Iyer, Vice President, Gross sales and Advertising and marketing, mentioned Thete has performed an essential position in showcasing the model’s transition into trendy luxurious. He now strikes into one other essential perform of gross sales operations that’s integral to the general gross sales division.


We’re equally excited to welcome Pradeep into the pure advertising perform after efficiently setting-up the e-commerce enterprise and information administration for the model.


“Along with his robust area experience in information analytics and buyer journey mapping, we’re assured Pradeep will play a vital position in managing the upcoming transition foreseen within the advertising perform, he mentioned.

(Solely the headline and movie of this report might have been reworked by the Enterprise Customary employees; the remainder of the content material is auto-generated from a syndicated feed.)

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