Counterpoint: iPhone 12 collection leads Q1 gross sales when it comes to quantity and income

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The iPhone 12 was the best-selling telephone in Q1 by variety of models offered, the iPhone 12 Pro Max got here in second. Nevertheless, wanting on the income they generated the 2 Apple units change locations. This comes from the newest report by Counterpoint Analysis, which notes that this Q1 was a record-setting quarter with over $100 billion in income generated by smartphones.

As anticipated excessive finish units made essentially the most cash – fashions costing $400 and up account for 65% of the worldwide income. The Prime 10 units within the picture beneath account for 46% of the worldwide income but make up solely 21% of the models offered.

Counterpoint: iPhone 12 series leads Q1 sales in terms of volume and revenue

So, it shouldn’t come as a shock that many distributors that began off with value-for-money choices need to transfer as much as the premium section, it is the place the cash is.

Some markets simply choose greater finish units. The US specifically noticed the iPhone 12 Professional Max outsell the vanilla 12, which is the other of the worldwide rating. Equally, the Galaxy S21 Ultra topped its decrease value siblings within the States in addition to in Europe. Even so, the S21 Extremely isn’t within the Prime 10 for gross sales by quantity and loses out to the older iPhone 11 when it comes to income.

Apple leads the $400+ section and its iPhone 12 collection provides as much as one third of the worldwide smartphone income for Q1 this 12 months. Samsung topped the $150-$250 vary (that was the very best grossing section globally), the sub-$150 vary is led by Xiaomi.

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